Create and implement methods to market green products and services.
<ul><li>Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.</li><li>Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.</li><li>Analyze the effectiveness of marketing tactics or channels.</li><li>Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.</li><li>Monitor green-related industry statistics or literature to identify trends.</li><li>Generate or identify sales leads for green products and technologies.</li><li>Write marketing content for green product web sites, brochures, or other communication media.</li><li>Revise existing marketing plans or campaigns for green products, technologies, or services.</li><li>Identify marketing channels for green products or services.</li><li>Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.</li><li>Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.</li><li>Attend or participate in conferences, community events, and promotional events related to green products or technologies.</li><li>Analyze green product marketing or sales trends to forecast future conditions.</li><li>Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.</li><li>Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.</li><li>Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.</li></ul>