Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
<ul><li>Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.</li><li>Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.</li><li>Assist with annual budget development.</li><li>Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.</li><li>Coordinate with the media to disseminate advertising.</li><li>Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.</li><li>Gather and organize information to plan advertising campaigns.</li><li>Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.</li><li>Plan and execute advertising policies and strategies for organizations.</li><li>Create media notices about events.</li><li>Prepare budgets and submit estimates for program costs as part of campaign plan development.</li><li>Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.</li><li>Contact organizations to explain services and facilities offered.</li><li>Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.</li><li>Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.</li><li>Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.</li></ul>