Public Relations Specialists

<ul><li>Respond to requests for information from the media or designate an appropriate spokesperson or information source.</li><li>Write press releases or other media communications to promote clients.</li><li>Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.</li><li>Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.</li><li>Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.</li><li>Coach client representatives in effective communication with the public or with employees.</li><li>Update and maintain content posted on the Web.</li><li>Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.</li><li>Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.</li><li>Coordinate public responses to environmental management incidents or conflicts.</li><li>Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.</li><li>Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.</li><li>Prepare or deliver speeches to further public relations objectives.</li><li>Confer with production or support personnel to produce or coordinate production of advertisements or promotions.</li><li>Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.</li></ul>