Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
<ul><li>Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.</li><li>Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.</li><li>Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.</li><li>Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.</li><li>Design and edit promotional publications, such as brochures.</li><li>Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.</li><li>Evaluate advertising and promotion programs for compatibility with public relations efforts.</li><li>Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.</li></ul>