Marketing Managers

<ul><li>Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.</li><li>Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.</li><li>Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.</li><li>Develop pricing strategies, balancing firm objectives and customer satisfaction.</li><li>Compile lists describing product or service offerings.</li><li>Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.</li><li>Consult with product development personnel on product specifications such as design, color, or packaging.</li><li>Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.</li><li>Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.</li><li>Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.</li><li>Initiate market research studies or analyze their findings.</li><li>Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.</li></ul>