Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
<ul><li>Prepare reports of findings, illustrating data graphically and translating complex findings into written text.</li><li>Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.</li><li>Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.</li><li>Measure and assess customer and employee satisfaction.</li><li>Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.</li><li>Measure the effectiveness of marketing, advertising, and communications programs and strategies.</li><li>Forecast and track marketing and sales trends, analyzing collected data.</li><li>Seek and provide information to help companies determine their position in the marketplace.</li><li>Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.</li><li>Monitor industry statistics and follow trends in trade literature.</li><li>Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.</li><li>Direct trained survey interviewers.</li><li>Develop and implement procedures for identifying advertising needs.</li></ul>