Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
<ul><li>Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.</li><li>Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.</li><li>Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.</li><li>Present drafts and ideas to clients.</li><li>Vary language and tone of messages based on product and medium.</li><li>Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.</li><li>Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.</li><li>Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.</li><li>Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.</li><li>Conduct research and interviews to determine which of a product's selling features should be promoted.</li><li>Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.</li><li>Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.</li></ul>