Advertising Sales Agents

<ul><li>Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.</li><li>Maintain assigned account bases while developing new accounts.</li><li>Provide clients with estimates of the costs of advertising products or services.</li><li>Locate and contact potential clients to offer advertising services.</li><li>Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.</li><li>Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.</li><li>Process all correspondence and paperwork related to accounts.</li><li>Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.</li><li>Draw up contracts for advertising work and collect payments due.</li><li>Deliver advertising or illustration proofs to customers for approval.</li><li>Recommend appropriate sizes and formats for advertising, depending on medium being used.</li><li>Inform customers of available options for advertisement artwork and provide samples.</li><li>Write copy as part of layout.</li><li>Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.</li><li>Gather all relevant material for bid processes and coordinate bidding and contract approval.</li><li>Consult with company officials, sales departments, and advertising agencies to develop promotional plans.</li><li>Identify new advertising markets and propose products to serve them.</li><li>Arrange for commercial taping sessions and accompany clients to sessions.</li><li>Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.</li></ul>